Key Skills and Job Areas Covered
Multi-channel skills for this Digital Technology age
Digital Marketing
Customer acquisition, Customer conversion, Customer retention / CRM, Online and e-commerce, Data analytics and insight, Social, Mobile.
Data
Strategy, Management /governance, Data Science, Insight & Analytics, Security.
Technology
Strategy, Business Transformation, Operations, IT Architecture, Engineering, Programme Management
Business Unit Heads, Director / Senior Manager, Personal search and selection.